Petro-Center marketing support
Petro-Center relies on telemarketing to accelerate growth: digital acquisition, media activation (search/social), conversion optimization and data management.
Strategic marketing partner in Luxembourg
telemarketing - collective of marketing experts (Luxembourg)
- Multi-brand acquisition strategy: BestWash, BestCharge, Fuel cards, Branded Esso.
- Paid Media & SEO: local demand generation, brand/retail, offers and maps.
- Data & CRO: path tracking (app, web, kiosks), A/B testing, tunnel optimization.
- Automations: nurturing, intentional relaunching, cards & services scenarios.
Real-life use cases
BestWash (app)
App & loyalty activation: local campaigns, lookalike audiences, promo/comfort-oriented creative assets, quick landing pages.
BestCharge (e-mobility)
B2B/B2C lead generation for recharging solutions: usage value, network availability, cost calculations, simplified forms.
Fuel cards
SME and fleet acquisition: intentional targeting, comparative campaigns, savings demonstrators, assisted onboarding.
Branded Esso
Amplify retail & local awareness: Search + Social + practical content (opening hours, services, resort advantages).
Results
- Positive trend in total number of multi-brand leads over 12 months (continuous upward trend).
- Improved form conversion rates and cost per lead on key offers.
- Growth in organic acquisition share on high intent local queries.
Why it works
- Coverage of the entire process: from local search to app/card registration.
- Creativity and messages aligned with proof of use (time savings, savings, availability).
- Data management and rapid iterations (CRO, UX tests, form harmonization).
Let's talk objectives
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